Online store

Add terms, returns and privacy pages to your store

Add your store's terms, privacy and shipping pages, and choose how the terms open when a customer checks out.

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Change how prices and currency show

Choose where the currency symbol goes and how thousands and decimals are written, so every price in your store looks the way you want.

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How your online store works

What your online store is made of and the order to set it up, so you know where each job lives.

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Manage your store from your phone

Use the store app on your phone to update products, check orders and get a notice when a new order comes in.

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Set your store's business details

Enter your business name, address and regional settings once, and choose who gets a copy of customer emails.

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Translate your store

Translate your products, categories and options into the languages on your site, by hand or from a spreadsheet.

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Add a product

Add something to sell, choose its type, set a price and decide when shoppers can see it.

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Add a size chart

Add a size chart for a category, such as clothing or shoes, so customers can open it from the product page and pick the right size.

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Add product photos

Show up to 20 photos for each product, put them in the order you want, and give a version its own photo.

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Add sizes, colors and other options

Sell one product in several sizes or colors, and set a different price, photo or stock count for each version.

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Download your product list

Download all your products as a spreadsheet file, to keep a copy, check your prices or edit many products at once.

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Edit many products at once

Change prices, stock and other details for many products in one table, or switch products on and off and assign categories in bulk.

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Import or update products from a spreadsheet

Add many products at once from a spreadsheet file, or change prices and details in bulk by exporting, editing and importing again.

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Organize products into categories

Group your products into categories and subcategories so shoppers can browse, then reorder or remove them.

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Sell a digital download

Sell a file such as a PDF, e-book or music track, and choose how long a customer's download link keeps working.

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Sell a product on a repeat schedule

Charge customers automatically every week, month or year for a product or service, and change or remove the schedule later.

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Sell a service in your store

List a class, repair or consultation in your store as something customers pay for, with no shipping step.

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Show related products

Suggest other products on a product page and in the cart, either hand-picked or random ones from a category.

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Take pre-orders

Let customers order something that's out of stock or not out yet, then see and fulfill those pre-orders once it arrives.

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Track your stock

Switch on stock tracking for a product, set how many you have, and keep a count for each size or color.

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Turn on a favorites list

Let shoppers tap a heart to save products they like and find them again on their next visit.

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Turn on product reviews

Let customers rate and review what they bought, then publish their reviews yourself so they show on your product pages.

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Add a buy button to any page

Put a button on any page that adds a product to the cart in one tap, without sending shoppers through your store pages first.

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Add a product search box

Add a search box so shoppers can type a product name and jump straight to its page.

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Add sort and filter options

Add a Sort and Filter button so shoppers can narrow a product page by category or price, or sort by name, price or newest.

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Add store categories to your menu

List your store categories in your site menu, as their own items or under a page, or keep them out of the menu.

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Change how product pages look

Edit the one design every product page shares, and choose which product details each element shows.

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Set search titles for your products

Write the title and short description Google can show for each product page, and see where the product's web address is set.

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Show products on any page

Use the Product Gallery to show all your products, one category or your newest items on your homepage or any other page.

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Edit an order after it's placed

Add or remove items, change quantities, prices or customer details on an order that has already been placed, and handle any difference in the total.

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Find and manage your orders

See every order in one list, open the details, and use the buttons for packing slips, bulk updates, exports and resent download links.

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Fulfill an order and add tracking

Mark an order as shipped so the customer gets an email, and add a tracking number so they can follow the package.

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Print or download an invoice

Print one invoice or many, preview what customers receive, add your logo and tax number, and send invoices with order confirmation emails.

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Refund or cancel an order

Refund all or part of an order, or cancel it, and see what the customer is told and what happens to your stock.

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See carts people left behind

Find the carts shoppers filled and left, read what was in them, and clear out old or test carts.

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Accept cards with Authorize.Net

Connect your own Authorize.Net merchant account so your store can take Visa, Mastercard, American Express and Discover cards.

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Accept cash, check or pay in store

Let customers place an order online and pay you in person, on delivery or by check, then mark the order paid when the money arrives.

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Add a fee for a payment method

Add an extra charge, flat or a percentage, when customers choose a particular way to pay, and explain it at checkout.

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Add Apple Pay

Let customers pay with a tap using Apple Pay by connecting Stripe and switching Apple Pay on in your own Stripe account.

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Add PayPal at checkout

Connect your own PayPal account so customers can pay with PayPal at checkout, and choose between PayPal checkout and card payments that stay on your site.

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Ask customers to agree to your terms at checkout

Add a box customers must tick to agree to your terms before they can pay, with a link to your terms page.

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Change your checkout form

Choose which details checkout asks for, add your own questions such as a gift note or pickup date, and match checkout buttons to your brand.

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Collect tips at checkout

Add a tip choice to checkout with amounts or percentages you set, and change the wording to fit your business.

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Connect a way to take card payments

Connect your own Stripe, PayPal or Square account so customers can pay by card at checkout and the money goes straight to you.

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Set a minimum or maximum order

Set the smallest or largest order total your store accepts, and find where to change order email addresses and store wording.

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Show payment methods by delivery choice

Show a payment method only when customers pick certain shipping or delivery options, such as cash for local delivery.

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Buy and print shipping labels

Buy a USPS shipping label from an order, print it, and choose whether the customer is told right away that it's shipped.

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Offer free shipping over an amount

Charge shipping on small orders and ship free once an order reaches the amount you choose, and show customers how close they are.

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Offer in-store or curbside pickup

Let customers order online and collect from you, add your address and instructions, and mark orders ready and picked up.

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Offer local delivery

Deliver to customers near you by listing the ZIP codes you serve, so only people in those areas can choose local delivery.

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Set up online ordering for a restaurant

What a restaurant needs for online ordering on its own site: menu items, ways to pay, delivery or pickup, and what we handle for you.

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Set up shipping rates

Create a shipping zone, choose where you ship, and set free, flat, by order total or by weight rates for customers at checkout.

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Show estimated delivery dates

Show customers an estimated delivery date at checkout, based on how long you take to pack an order and how long the carrier takes.

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Set up sales tax

Add the tax rate your store charges at checkout, set how shipping is taxed, and give some products a different rate.

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Turn on automatic sales tax

Connect a tax service so your store works out the tax for each order by location, and switch back to typed-in rates if you change your mind.

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Add a PayPal button to any page

Put a PayPal button on a page so visitors can pay for one item or send a donation, without an online store.

Create a coupon code

Make a code customers type at checkout for free shipping, a set amount off or a percentage off, and decide who can use it.

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Give a group of customers special prices

Sort customers into groups such as wholesale or VIP, then give each group money off that applies when they sign in to your store.

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Offer a price break for buying more

Lower the price of a product when customers buy more of it, for example a better price each at 3 or more.

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Put a product on sale

Give one product a sale price so shoppers see the lower price, and show the regular price beside it if your store allows.

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Schedule a sale

Put several products or a whole category on sale for set dates, then turn the same sale on again next time.

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Sell gift cards

Turn on emailed gift cards in your store, then see what has sold, resend a lost card or deactivate one.

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Ask customers to join your email list at checkout

Add a sign-up checkbox to your checkout, see who ticked it and export the list for your own email service.

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Change the emails customers get

See which emails your store sends after an order, what you can change in them and how to edit the wording if your store allows it.

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Choose who gets store emails

Decide whether customers, staff or no one gets your store's order emails, and add the people who should get a copy.

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Connect Mailchimp to your store

Link your own Mailchimp account to your store so customers and orders sync, then start an email campaign from the store.

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Let customers make an account

Add a My Account button so shoppers can sign in to your store, check past orders and keep their address on file.

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See your customers

Open the list of people who have bought from your store and see each one's orders, abandoned carts and subscriptions.

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Send automatic marketing emails

Turn on emails your store sends by itself when customers take an action, such as leaving a cart or having an anniversary.

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Add apps to your store

Browse the store's App Market, read an app's price and support details, install it and find it again under My Apps.

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Connect your Square register

Link your own Square account to your store so stock, products and orders match between your counter and your online shop.

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Sell on eBay

Connect your own eBay seller account to your store, pick the products to list and see eBay orders alongside your store orders.

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Sell on Facebook and Instagram

Connect your store to your Facebook business page for a Shop tab, then tag your products in Instagram posts.

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Sell on TikTok

Connect your store's product catalog to your own TikTok for Business account and check which products TikTok has approved.

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Show your products on Google Shopping

Copy your store's product feed address into your own Google Merchant Center account so Google can read your products, prices and stock.

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