Google and search

How Google finds and reads your site

What Google looks at on your site, what you can change yourself and what no one controls, in plain words.

What a quarterly search tune-up is

What we look at four times a year to help Google understand your pages, what we can't promise and how you can help.

• Plan: Growth and Growth + Voice

Check the business details search engines read

Check the business name, address, phone and hours your site shares with search engines, and keep them the same everywhere.

Hide a page from search engines

Ask Google and other search engines to leave one page out of their results, and what that does and doesn't do.

Set a page's search title and description

Write the title and short description Google may show for one page, so each page says what it is.

Set your site's search title and description

Write the title and short description for your whole site, and why to leave the setting that hides your site switched off.

Add your site link to your Google profile

Check or change the Website line on your Google profile so customers can tap through to your new site.

Connect Google Analytics or Search Console

Add your own Google Analytics ID to your site, and verify your site with Search Console, using your own Google account.

Connect your Google profile to your site

Link your own Google profile to your site's business details so your name, address, phone and hours match in both places.

Find and fix broken links

List the links on your site that lead nowhere, then point each one to the right place or remove it.

Run a site check and fix what it finds

Open the site check, read what it flags and fix the items one at a time, starting with the most important.

Act on AI search suggestions

Read the suggestions the AI answers report gives for your site and for places outside it, and choose the ones that are true for your business.

• Add-on: ask us about adding it

See how AI answers mention your business

Read the AI answers report to see how often AI tools name your business, where, and how the numbers work.

• Add-on: ask us about adding it