Write a good About page

For many small businesses the About page is the most read page after the homepage. People want to know who is behind the counter. A short, honest page does that better than a long one.

What goes on it

1. Who you are, with a real photo. Your face, your team or your place.
2. What you do and for whom, in two sentences.
3. How you started, in a few lines. Why this business, why this neighborhood.
4. What you care about, shown with a detail, not a slogan. "We bake at 5:30 every morning" says more than "quality matters to us".
5. How to reach you, with a button to your contact page.

A made-up example

Tips

• Use first names and plain words. Write the way you'd talk to a customer.
• Only facts you can stand behind. A year, a number of customers, an award: include them only if they're true and you can show proof if asked.
• Name the area. "In Hialeah since 2015" tells people you're local.
• Keep it to about 150 to 250 words. Short paragraphs read well on a phone.

Editing it yourself

1. Log in to your site editor and open your About page.
2. Click the text and edit it, or replace the photo.
3. Preview on a phone, then publish. If you don't see a Publish button, tell us and we'll publish it for you.

Need a hand?

Send a few bullet points in an email: who you are, how you started, what you're known for, who works with you. A rough list is fine. We'll turn it into a page in the same voice as the rest of your site and send it back for you to correct before it goes live. A full rewrite takes longer than a small change, so we'll tell you how we'd handle it first.

Questions about your About page? Email hello@zossoz.com.