Photos, video and files
Take good photos with your phone
Seven simple habits for sharper, brighter photos of your business, plus what to avoid and what to shoot.
You don't need a camera. You need daylight, a clean lens and a minute of care. These habits work for any kind of business.
Seven habits
- Use daylight. Stand near a window or step outside. Avoid the flash, which flattens everything and makes shiny things glare.
- Wipe the lens. A smudge makes every photo look soft. Your shirt works.
- Hold the phone sideways for most shots. Take a few upright ones too, for phone screens.
- Walk closer. Zooming with your fingers makes photos grainy. Taking a few steps doesn't.
- Clear the clutter. Move the trash can, coil the cords, put away papers. Look at the edges of the frame before you tap.
- Keep it level. Tilted lines make a place look crooked. The grid option in your camera settings helps.
- Take extras. Ten photos of the same thing in different spots is normal. Send us the best three.
What to avoid
- Filters. They age quickly.
- Anything with a customer's name, a receipt or a screen showing private details.
- People who haven't said yes. Ask anyone who can be recognized, and for anyone under 18 ask a parent.
- Photos you copied from Instagram, Google or another business. Use your own, or a free-to-use photo from a library such as Pexels.
Time of day
Mid-morning and late afternoon give soft, even light. High noon sun makes harsh shadows. For a storefront, shoot when the sun isn't directly behind it.
What to shoot
The shot lists for each kind of business are in your welcome guide. In short:
- Restaurants and cafes: your best dish, the counter and the room.
- Salons and barbers: finished work, your station and your team.
- Trades: your truck, your crew and finished jobs.
- Shops: the storefront, the window and your best sellers.
- Professional services: a portrait of you, your workspace and your team.
Sending them
See Send us photos and files. The original file matters more than the size of the message.
If you'd like a second opinion, send us what you've got and we'll tell you which ones we'd use.
Need a hand?
Email hello@zossoz.com with your business name, the page, and what you'd like done, and we'll take care of it. We reply within one business day. See Request a change.
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