Show different content to different visitors

A rule says: when this kind of visitor arrives, show this. You could show a bar to people on phones, a popup to people on their third visit, or a message only at certain hours. You build each rule from a trigger (who and when) and an action (what they see).

Steps

1. Log in to your site editor. In the side panel, click More, then Personalize.
2. Click +Add Rule.
3. Pick one of the ready-made rules, or Build your own, then click Next.
4. Choose the trigger. Any visits applies to everyone. Or choose a visit based on a condition (see below). Click Next.
5. Choose the action (see below), set it up, and click Next.
6. Type a Rule name, so you'll recognize it. Optionally, turn on Show once per visitor.
7. Preview the rule, then click Activate. Or click Save as Draft to finish later.
8. Publish. Rules don't appear on the live site until you publish. If you don't see a Publish button, tell us and we'll publish it for you.

Triggers you can use

• Device used: desktop or mobile.
• Visitor location: a city, region or country. Visitors within about 30 miles (50 km) of it are included.
• Timing: a start date, start and end times and a time zone, plus whether it repeats daily, weekly, monthly or yearly.
• Number of visits: the first visit, or a number you choose.

You can combine more than one.

Actions you can use

• Show top bar message: a bar that stays in view. It usually sits across the top of the page, though on some sites it's at the bottom. You choose the words, the pages, and when it shows and hides.
• Show popup: one of your popups, on the pages you choose, at the moment you choose. That can be straight away, after a delay, when a visitor scrolls, or as one is about to leave.
• Show Special Effects: falling hearts, snowflakes, fireworks and the like, for as long as you choose.

Good to know

• The editor's preview doesn't run rules. To check one, click the three dots beside it in the list and choose Preview.
• No visitor sees the same rule more than once in 30 minutes, unless they clear their browser data in between. A popup shows once per browsing session.
• Rules use two small cookies on the visitor's device: one holds a time stamp and the other counts visits. If you use a cookie notice or a privacy page, ask your lawyer or accountant whether to mention them. See Turn on a cookie notice.
• If your cookie notice is switched on, it hides the top bar, so pick a different action.
• Only one rule of each kind can show on a page at a time (two top bars, say). The rule listed higher wins. You can't rearrange the list, so to let a newer rule take over, switch off or delete the older one.
• To change a rule, click the three dots beside it, then Edit. The same menu has activate, deactivate and Delete.

Need a hand?

Email hello@zossoz.com with your business name, who should see what, and when, and we'll take care of it. We quote this in writing first. We reply within one business day. See Request a change.